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The walt disney company: a corporate strategy analysis case study the walt disney company in 2009, disney purchased marvel entertainment for about $4 billion. Access to case studies expires six months after purchase date publication date: march 02, 2009 soon after robert iger took over as ceo of the walt disney company in late 2005, he turned his attention toward pixar, the animation studio with which disney had worked since 1991 and was responsible for producing hits such as toy story and finding nemo.
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This is a corporate financial analysis of disney in this case, for instance, the the costs of equity and capital become hurdle rates for disney as a company.
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